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VIVIANI MARKETING

ABOUT

Why a Turophile Will Get Cheesy

Are you stuck on Stilton or gaga for Gouda? Do you crave Camembert? If so, you just might be a turophile, the ultimate cheese lover. From an irregular formation of the Greek word for cheese, tyros, plus the English -phile, meaning "lover" (itself a descendant of the Greek -philos, meaning "loving"), turophilefirst named cheese aficionados as early as 1938. It was in the 1950s, however, that the term really caught the attention of the American public, when Clifton Fadiman (writer, editor, and radio host) introduced turophile to readers of his eloquent musings on the subject of cheese.

MEET DAVID VIVIANI

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My experience as a professional in executive strategy and leadership in the food industry has spanned several decades. I have an exceptional track record of driving growth and successfully creating solutions in operations, product development and in marketing and sales.  My expertise, knowledge and vision can bring your product from

“The Cow to the Counter to the Cashier”. 

Let me assist you on a project basis. The first meeting is complimentary.

To celebrate the Sonoma Cheese Factory “Home of Sonoma Jack” 50th anniversary in 1991, Pete & David Viviani created and were the first to market natural Hot Pepper Jack cheese.  

TESTIMONIALS
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"If Grape's Leap to Immortality is Wine,

Milk's Leap to Immortality is Cheese". 

Clifton Fadiman

CONTACT DAVID

I'D LOVE TO HEAR FROM YOU!

707.484.8171
1517 North Point Street Suite 449, San Francisco CA
CONTACT
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