David has been involved with the California Cheese & Butter Association for over 30 years. He served on the Board of Directors for the past 15 years, and was the Association President from 2007 - 2010.  Mr. Viviani is the first recipient of the CCBA Hall of Fame and Lifetime Achievement Award for 2011.

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Mr. Viviani was president and co-owner of Sonoma Cheese Factory for over 40 years.   Sonoma Cheese Factory, home of "Sonoma Jack", was established by his grandfather in 1931.  Mr. Viviani is a well known and highly regarded food professional who has vast experience marketing California specialty products locally and nationally.  He is extremely dedicated to his endeavors in the dairy industry.

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In addition to his experience in local food production, marketing and distribution, Mr. Viviani has been involved with several other professional and civic organizations. In most organizations in which he has participated, he has risen to a position of leadership. He is past president or chairman of the U.S. Cheese Maker's Association, Dairy Council of California, California Creamery Operators Association, Sonoma County Harvest Fair, Sonoma Valley Visitors Bureau, Sonoma Valley Chamber of Commerce, and the Sonoma County Economic Development Board.